Google also announced HTTPS is used as a ranking signal in search results, with HTTPS-enabled sites ranked above their plaintext counterparts.
Today we are excited to announce free HTTPS for all custom domains hosted on WordPress.com. This brings the security and performance of modern encryption to every blog and website we host.
Best of all, the changes are automatic — you won’t need to do a thing.
As the EFF points out as part of their Encrypt the Web initiative, strong encryption protects our users in various ways, including defending against surveillance of content and communications, cookie theft, account hijacking, and other web security flaws.
WordPress.com has supported encryption for sites using WordPress.com subdomains (like https://barry.wordpress.com/) since 2014. Our latest efforts now expand encryption to the million-plus custom domains (like automattic.com) hosted on WordPress.com.
The Let’s Encrypt project gave us an efficient and automated way to provide SSL certificates for a large number of domains. We launched the first batch of certificates in January 2016 and immediately started working with Let’s Encrypt…
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